2,134,613 

+ Impressions 

+ 494.31 %

146,364 

+ 88.24 %

825,629 

+ Reach 

+ 2,049 %

+ Followers 

  • As a content creator, I have experience generating ideas and creating written, visual, and audio content for various mediums, including websites, social media, blogs, and marketing materials. I have excellent writing and editing skills and am able to create high-quality, engaging content that resonates with target audiences.

  • As an art director, I have experience conceptualizing and overseeing the visual design and style of a variety of projects, including films, advertisements, and websites. I have a strong eye for aesthetics and am skilled at communicating my vision to a team of designers and artists.

  • As a digital strategist, I have experience developing and implementing plans to achieve specific digital marketing and communication goals. I have a strong understanding of various tactics such as search engine optimization, social media marketing, email marketing, and content marketing, and have successfully used these tactics to drive results for my clients.

  • I have experience identifying and analyzing current and future trends in various markets and industries. I am skilled at using this knowledge to inform business decisions and inform the development of new products or services.

  • As a copywriter, I have experience writing persuasive and compelling content for marketing and advertising materials, including website copy, brochures, and social media posts. I have a talent for crafting a message that effectively communicates the benefits of a product or service to the target audience.

  • I have experience collecting and analyzing data to inform business decisions. I am proficient in using tools such as Google Analytics to track website traffic and understand user behavior, and am skilled at analyzing market research data to inform product development.

  • As a project manager, I have experience planning, organizing, and overseeing the completion of various projects within set timeframes and budgets. I am skilled at coordinating teams of individuals, setting goals and milestones, and ensuring that projects stay on track and are completed successfully.

Looking to

Social

During 2020 the hope that graduation would take place in person lingered far too long leaving UO communication in a rough spot when we realized we would be putting on the first ever virtual commencement. Internal comms turned to me to find ways to engage and connect with students on social media. I ended up pioneering UO’s live social events incorporation, students were able to @uoregon on social media and participate in commencement live. This transferred into the next two years communications, sporting events, and is now widely used across all communications at the University of Oregon.

The College Tour

Usually behind the camera The College Tour, now streaming on Amazon Prime Video, gave me a chance to share the many resources that have shaped my UO experience, from academic support and study abroad, to obtaining a campus job that led to my choice of major.

 

Student Profiles

During wildfire season in 2021 I searched for a UO angle on the current crisis and found two student fire fighters on instagram,

“Ducks Talulah Beisel and Kyle Trefny are among the thousands of wildland firefighters battling blazes across the West this summer.
Talulah is a fourth-year student majoring in human physiology and minoring in music, and Kyle is a second-year majoring in economics and minoring in environmental studies.

"This is our first year on fires," Kyle said. "We’re on a hand crew, putting out active areas, setting back-burns and helping residents make their homes resilient. I’ve worked in the Ochoco National Forest in Oregon and spent most of the summer on the Divide Complex fires in Montana, where I got to work with Talulah!"

Said Talulah: “I really wanted to work in an outdoor setting while doing something productive for the environment.”

We are very grateful for Kyle, Talulah and all of the firefighters who are on the frontlines protecting our communities and keeping us safe.”

TOP POST OF 2022

TOP POST OF 2022